Music rights company Chordal has achieved a major licensing milestone, clearing 51,000 songs in the first six months of their InstantClear technology being live. In their TikTok’s commercial library integration alone, over 15% of those tracks already saw sync revenue. To achieve this success, they’ve leveraged the collaborative nature of the music industry to create a single environment where stakeholders can easily connect with one another through the songs they share rights on. In this conversation, Chordal Co-Founder & CEO Grayson Sanders explains how the platform works, the UGC issues that they are helping to mitigate through their TikTok partnership, and more!
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