Scratching the Surface 50. One Year Special with Michael Bierut
Oct 25, 2017
Michael Bierut, a seasoned graphic designer and critic known for his work at Pentagram, interviews the host to celebrate their one-year milestone. They delve into the host's journey into design writing, highlighting the impact of graduate school and video essays on his career. The conversation explores the evolution of graphic design definitions and critiques, emphasizing its broader cultural relevance. They also discuss the challenges of design journalism and the host's aspirations for future interviews, aiming to expand global perspectives in design discourse.
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Episode notes
Video Essay Breakthrough
- Jarrett made a video essay in grad school that became a turning point for him.
- The piece traveled online and proved non-text mediums could reach broader audiences for design criticism.
Pivot To The Right Medium
- Be willing to pivot formats if another medium better reaches audience and goals.
- Jarrett shifted from planning a book to making a podcast when he saw how audio could travel online.
Graphic Design As A Broad Lens
- Conversations on the podcast expanded Jarrett's definition of graphic design beyond visuals.
- He now includes process, strategy, and even landscapes arranged in space as part of design's remit.
