
Just Get Started #483 Casey Brown - Your Prices Are Too Low and You Don't Even Know It
Casey Brown, pricing expert and author of Fearless Pricing, shares her journey from chemical engineer to entrepreneur and pricing consultant. Casey unpacks why most businesses — regardless of size or industry — are leaving money on the table due to fear-based pricing decisions. She explains the psychology behind underpricing, the dangers of unnecessary discounting, and why a customer objecting on price is actually a buying signal. Casey also gets personal about her path from poverty to Fortune 500 to founder, the lessons of niching down early, the importance of meditation, and her evolving pursuit of a more intentional, peaceful pace of work.
Chapters:
00:00 Intro & Elevator Pitch
03:10 The Origin of a Pricing Geek
05:20 The Leap from Corporate to Entrepreneur
10:10 Niche Down Sooner
13:55 Post-It Note Wisdom
17:50 Mantra & Mindset Under Pressure
19:30 Imposter Syndrome & Self-Doubt
26:55 Pricing Blind Spots & Fears
30:55 How to Set the Right Price
42:20 Price Objections Are Buying Signals
44:50 Why You Need Pricing Meetings
47:40 Action Item & Fearless Pricing
Find Casey Online:
Personal Website: www.caseybrown.com
Business Website: www.boostpricing.com
Linkedin: www.linkedin.com/in/caseybrownboost/
Youtube: www.youtube.com/@boostpricing
👋It’s your host, Brian! Come say hi!
Website: https://brianondrako.com
LinkedIn: https://www.linkedin.com/in/brianondrako/
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