On Your Terms® 14. How to Market Your Evergreen Product (+ Which Platforms You Should Be On!)
Wouldn’t you love to create a marketing strategy that sells your product on autopilot and amplifies your impact in a BIG way? It’s not as far-fetched as you might think! You can market a product that sells itself, all the while building a snowball effect without having to burn yourself out on social media every day or reinventing the wheel every time you want to make a sale. The universe doesn’t magically take your creation and put it in front of the right people with the wave of a wand – don’t worry, that’s how I thought it would work at first, too. 😆 I’m going to share my two-path process, organic and paid marketing approaches, how to build proof of concept, and the content you should be creating to not only find your ideal clients, but get them to click that ‘buy’ button.
In this episode, you'll hear…
- 04:41 - Adjusting your expectations about how long it takes to gain traction
- 05:43 - Where to go next after marketing to your immediate network
- 07:21 - All about organic marketing
- 10:15 - Should you build a free product to bridge the gap or not?
- 20:14 - Creating content that attracts your ideal customer
- 25:02 - Using a marketing system that works, instead of just doing what everyone else is doing
- 28:16 - When to start running paid ads - hint: it’s probably not as soon as you think
RESOURCES:
- Get your ticket to Sam's live “From Startup to Soldout” masterclass series Nov 3-5 here: www.samvanderwielen.com/fsso-oyt
- Listen to Episode 12. How to Find Clients for Your Online Business (without ads!) here: samvanderwielen.com/episode-12
- Listen to Episode 13. How to Create a Program That Sells Itself here: samvanderwielen.com/episode-13
CONNECT:
- Get Sam's weekly newsletter, Sam's Sidebar
- Follow Sam on Instagram
- Follow Sam on YouTube
- Subscribe to Sam's Substack, Beyond Business
- Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"