Joanna Wiebe, Founder of Copy Hackers, joins the Content Pros Podcast to discuss the value of long-form, high quality content that focuses on getting a yes.

Special thanks to our sponsors:

In This Episode

How the push for high-quality content leads to a de-emphasis on conversions
Why measuring the success of content doesn’t mean looking at shares or clicks
How lengthy, in-depth content leads to holding customer attention better in a crowded marketplace
Why paying for content means pop-ups, whether you like it or not.
How blank pages lead to writer’s block and what to do about it

Resources

Joanna Wiebe on Twitter: @copyhackers
Copy Hackers
The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)
Airstory

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