Music Not Diving with Scuba #45 AI sceptics and the boomers who want to save independent music
Apr 1, 2026
A spirited debate about AI’s impact on music and whether new models threaten human artistry. Discussion of indie labels forming an alliance to push back on major-label and AI licensing. Reflections on using LLMs for work and creativity without romanticising tech. A quirky detour linking Rolls-Royce craftsmanship to the value of vintage studio craft.
AI Snips
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Episode notes
Skepticism Misses AI's Immediate Cultural Impact
- AI skepticism focuses on big-tech viability but misses immediate cultural effects on creative industries.
- Scuba argues tools are already changing music practice and causing irreversible damage regardless of long-term AGI outcomes.
Insiders Form Indie Alliance To Counter Majors
- Scuba describes the newly surfaced Indie Alliance led by industry veterans like Doug Morris aiming to protect non-major artists.
- He highlights policies like indie representation on Spotify and bans on brand extensions for members.
Majors Pivot To Digital Twins And 360 Deals
- The majors' pivot to licensing AI and building digital twins signals a shift toward owning artists' full digital footprints.
- Scuba sees this as a revival of 360-degree deals and suspects consumer uptake of personalization is doubtful.