Lead Singer Syndrome with Shane Told ERRA (JT Cavey and Jesse Cash) with guest co-host Mike Howell
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Jun 23, 2021 JT Cavey and Jesse Cash, the talented frontman and member of the metalcore band Erra, join Mike Howell for an engaging discussion. They dive into their self-titled album, hailed as one of the year's best, and the often-overlooked importance of lyrics in metalcore. The trio also tackles the challenges of livestreams, the complexities of music marketing, and how Erra aims to shake off being underrated. With personal anecdotes and insights on songwriting, this conversation promises fans a fresh perspective on the band and their artistic journey.
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Image And Consistency Amplify Great Music
- A band's public image and consistent content matter as much as the music for reaching new listeners.
- JT says UNFD and better marketing reignited momentum and widened their audience.
Use Small Teasers To Spark Engagement
- Tease creative elements to build curiosity, like releasing a tab snippet before a song.
- The band used small, shareable assets to spark fan attempts and social engagement.
Quality Is The Hidden Iceberg
- Strong music is the iceberg beneath marketing; visibility shows the quality to more listeners.
- Shane argues ERRA had the foundation and just needed better reach to match it.