30 Minutes to President's Club | No-Nonsense Sales #554 (Trailer) - Don't Sell to Your Champion. Sell THROUGH Them. (2 Real Emails)
Mar 10, 2026
Nate Nasralla, repeat software founder and sales leader who wrote Brief and Brilliant, shares how to craft concise, forwardable emails for executives. He breaks down two real email examples you can give your champion to send upstream. Learn to open with a priority the executive cares about, surface a key tension, and close with an executive-level ask.
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Real Examples That Grabbed Major Execs
- Nate Nasralla used this structure to reach execs at American Express, American Airlines, Microsoft, and MailChimp.
- He credits the exact forwardable email format for grabbing top-level attention across those accounts.
Close With An Executive Level Ask
- Close the email with an executive-level ask like getting their take on a decision, tradeoff, or pilot.
- Frame the ask as a quick, high-level decision so the executive can respond without getting bogged in details.
Use Discovery To Highlight The Bottleneck
- Highlight the tension or bottleneck uncovered in discovery to create urgency and context for the exec.
- Make the problem specific to their team’s metrics or process to compel action from leadership.
