When it comes to scaling, think outside the box. Today, Alex (@AlexHormozi) talks about one of the issues that have been prevalent in the marketing community: organic outbound not being scalable. He talks about how this issue is actually not as true as you might think and how scaling outreaches can be more consistent and reliable than paid outbound.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:44) - Alex explains scaling and shows calculations based on company data

(4:24) - After calculating, how can you scale your numbers?

(6:35) - In outbound, people are warmer than cold traffic

(7:59) - Scaling outbound: multiply activity and people

(9:58) - Alex shares math of getting VA in company & ROI

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Scaling Outbound | Ep 249