Make Money as a Life Coach® Ep #379: Triggering Massive Growth with Just One Thought & Growing by Millions with Tanner Bell
Mar 18, 2026
Tanner Bell, entrepreneur and creator of Makers Gonna Learn, built a multi-million dollar business teaching people how to craft. He recounts staying at $3M for years, navigating personal upheaval, and deciding to think bigger. Conversations cover scaling membership to higher-ticket offers, raising leadership capacity instead of hustling more, and habits that let revenue expansion happen.
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From $19 Membership To Multiple $3M Years
- Tanner built Makers Gonna Learn from a $19/month membership to thousands of members, peaking ~15,000 and stabilizing around 7–8,000.
- He hit $3M first in 2021, then had four $3M years while navigating team changes and becoming a foster parent with twins.
Choose Growth For Challenge Not Scarcity
- Tanner questioned whether he wanted continued growth after reaching $3M because he feared sustainability and more time away from family.
- The deciding reason to keep growing was curiosity and enjoying the challenge rather than scarcity or pressure to earn more.
Sell The Vision To Your Team First
- Sell the vision to your team before announcing changes so they can align and contribute proactively.
- Tanner raised prices and offers slowly after he internally decided, then brought his team along to handle objections and execute big changes.