Designing with Outcomes in Mind: Transformation in the Enterprise with Lada Gorlenko

Lada Gorlenko, Director of UX Research at Smartsheet in Seattle, is the lead curator of this year’s Enterprise Experience conference (August 31-September 3, virtual, rosenfeldmedia.com/enterprise2020). Lada began her career in prison, spending lots of time with murderers and drug dealers! Not what you think, though: she was a psychologist researching the personality changes caused by long-term imprisonment. The experience led her to a better understanding of how universally transferable the principles of research and design are, whether in a prison or at an enterprise. In this episode of the Rosenfeld Review, Lada shares her career path and the story of how she ended up in UX, and the themes she’s developed for the upcoming Enterprise Experience conference. Lada recommends: "Why We Buy: The Science of Shopping" by Paco Underhill, an urban anthropologist. https://www.amazon.com/Why-We-Buy-Science-Shopping/dp/0739341928 See the themes, theme leaders, and program here: https://rosenfeldmedia.com/enterprise2020/enterprise-experience-program/ Register here: https://rosenfeldmedia.com/enterprise2020/register/