Online Video: The Market Is Hot but Business Models Are Fuzzy

On July 11 Sony Pictures Home Entertainment became just the latest media giant to put its heft behind a small startup as the white-hot online video market has players both big and small placing bets on digital distribution. Add up the venture capital dollars funding online video startups the technology advances the willingness of established players like ABC CBS and NBC to try new distribution models and the increasing web viewership and it’s clear that the video market is at an inflection point say experts at Wharton and media research firms. However several questions remain: What will ultimately become of all the wheeling and dealing in the online video market? What are the most important technologies needed to expand online video? Can online video startups find viable business models? And aren’t all parties simply hedging their bets since it’s unclear which online video distribution models will win?

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