The Creator Spotlight Podcast Ep. 102: The creator earning $200k+ posting on LinkedIn ft. Vin Matano
Vin Matano is a B2B influencer marketing agency owner and part-time creator who made $200K as a creator and $2.5M through his agency Creator Buzz in 2025. In this episode, we get into how he lands and keeps long-term brand deals, his LinkedIn content strategy, and how he built Creatorbuzz from zero to $2.5M in its first full year.
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Vin Matano
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Timestamps
00:00 Introducing Vin Matano
01:30 From $94k to $200k in one year
05:32 Getting brand deals and overdelivering
13:48 How many followers do you need for brand deals?
20:10 Partnering brands with creators
25:53 Making $2.5M in a year
28:50 The challenges of being a new founder
31:34 Getting leads with social media
37:24 The three types of LinkedIn posts to go viral
44:38 Debunking LinkedIn myths
49:25 The third generation of B2B marketing
54:12 Changing how success is measured