Small and medium-sized businesses (SMBs) are hard to market to and are routinely under-banked, so how can financial services firms reach them?
This week, we speak with Plastiq Founder and CEO Eliot Buchanan.
Plastiq specializes in providing payments services to SMBs and it signed a $480 million combination with Colonnade Acquisition Corp II (NYSE: CLAA) in August.
Eliot tells us how Plastiq has made inroads in this slice of the market and managed to dodge the impacts of the pandemic on its customer base.
We also discuss how some of the macro headwinds blowing towards SPACs actually provide a competitive advantage for Plastiq’s operations.