Some Good Content: John Bonini on building a great content brand

Apr 29, 2024

40:22

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In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more.

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Timestamps:

00:00 Intro01:28 The origin of the Louder Than Words podcast.

03:48 Building a personal brand on the side.

06:59 John’s background.

15:15 Learnings from leading marketing at Databox.

22:27 How Some Good Content Company came about.

25:32 Knowledge sharing and consulting.

27:30 How industry changes affect companies’ content programs.

31:46 Does the Content Brand framework change?

34:37 Coaching vs execution.

37:46 Learn more about John and Some Good Company and get in touch.