The Unscheduled CEO

The PERFECT marketing funnel for small businesses

Apr 1, 2026
A simple webinar-centered marketing system for turning strangers into clients. Details on filling webinars using email lists and multiple traffic sources. Discussion of running repeat webinars, writing strong hooks, and pitching effectively. Personal reflections on balancing CEO life, ADHD, and creative cycles. A light detour into video games and a sparkling water taste test.
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ANECDOTE

Announcing Virtual Summer Camp 2026

  • Jonathan announced Summer Camp 2026 as a virtual three-day mastermind on May 18–20 aimed at small business owners.
  • He positioned it cheaper than in-person (€3,000 vs ~€9,000) with limited seats and recordings available.
ANECDOTE

Behind The ClickFunnels Funnel For Future Of Facilitation

  • Jonathan walked through building his own ClickFunnels funnel and shared the live webinar page titled 'The Future of Facilitation.'
  • He showed the Loom video pitch, explained slide setup, and admitted the page looked rough but converted well.
ADVICE

Use Free Content To Fill Your List

  • Use multiple traffic sources but prioritize warming leads through content and freebies into your email list.
  • Courtney points to facilitator.com/free-resources as channels they use to capture and warm leads before inviting to webinars.
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