21 Hats Podcast

Dashboard: Where Do You Turn When You’re Stuck?

10 snips
Feb 13, 2026
Kelly Berry, facilitator of peer groups for business owners and founder of Second Stage Growth, helps rural and small firms scale. She talks about why peer groups work, how they create accountability and safe spaces for hard conversations, and the strategies she uses to bring virtual support to owners who lack local resources.
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ANECDOTE

Signing A Personal Guarantee After Birth

  • Kelly Berry recounts coming home from the hospital after childbirth and being asked to sign a personal guarantee for her husband's new business.
  • She signed it, learned the weight of entrepreneurship firsthand, and it shaped her commitment to helping small businesses.
INSIGHT

Grow From Within Beats Poaching Big Firms

  • Economic gardening focuses on growing small businesses from within regions rather than recruiting big companies to relocate.
  • Kelly used market research and specialist teams to help established small firms find new markets and scale.
ADVICE

Adopt A Growth Mindset

  • Adopt a growth mindset and stay open to learning if you want your small business to scale.
  • Refuse stagnation; show up where customers search and be willing to pivot as markets change.
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