How I Built This with Guy Raz Supergoop!: Holly Thaggard (2020)
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Aug 28, 2023 Holly Thaggard, founder of Supergoop!, transitioned from a harpist to an SPF pioneer after a friend’s skin cancer diagnosis shook her world. She shares her mission to redefine sunscreen as an everyday essential, detailing her struggles starting from marketing to schools to successfully landing retail deals. The conversation dives into innovating sunscreen formulas, navigating challenges in the market, and ultimately securing partnerships with major retailers like Sephora. Holly's inspiring journey emphasizes resilience, creativity, and the importance of sun protection for all.
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Sunscreen Formulation Challenges
- Holly Thaggard contacted chemists about creating a sunscreen without controversial ingredients like oxybenzone.
- Most chemists told her it couldn't be done while maintaining efficacy.
Pitching Your Vision
- Share your vision clearly and passionately when seeking help.
- Holly inspired a chemist to help by emphasizing the impact on children's health.
Pivoting to Retail
- Holly Thaggard discovered sunscreen was prohibited in schools, disrupting her business model.
- She pivoted to retail, targeting private schools and children's stores.