This Week in Startups E1026: Cocoon Co-Founders Sachin Monga & Alex Cornell are building an intimate app to connect close circles, share insights on key standout features, raising money as a messaging app, breeding trust via strong domain names, ideal customers & more
4 snips
Feb 7, 2020 Sachin Monga, Co-founder and CEO of Cocoon, teamed up with Alex Cornell, its designer and former Facebook Live team member, to create a private social networking app. They discuss their motivation for building an intimate platform amid privacy concerns in social media. The duo shares insights on the importance of a strong domain name for trust, the challenges of competing with giants, and their unique ad-free monetization model. Innovative features like virtual acknowledgments aim to deepen friendships, showing their commitment to fostering authentic connections.
AI Snips
Chapters
Books
Transcript
Episode notes
Cocoon's Monetization Strategy
- Cocoon prioritizes user data privacy and avoids ads, aiming for a subscription model.
- They believe that strengthening family connections is inherently valuable and worth paying for.
Cocoon's Pricing Model
- Cocoon considers different pricing models, like per-cocoon or per-user subscriptions.
- Jason suggests a yearly subscription with perks for early adopters to minimize churn and encourage adoption.
Cocoon's Interface
- Cocoon's interface blends manual posts with ambient updates like location and step data.
- The unique threading model combines messaging with a feed-like structure, enhancing organization and readability.
