VALDCAST ORKA Performance - Born from a love of training and performance
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Apr 15, 2025 Taylor Everndon, co-founder and performance coach, and Travis Goody, a physiotherapist and fellow co-founder, delve into the journey of ORKA Performance. They reveal insights on transforming from practitioners to business leaders, emphasizing the significance of a strong culture and effective leadership. The duo discusses the challenges of transitioning from rehab to performance and the importance of creating a feedback-driven environment for athletes. They also highlight the need for selective hiring to maintain cultural integrity and the mentoring structures that empower staff expertise.
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Prioritize People Over Ego
- Show up as a human-first leader and accept you'll make mistakes; prioritize team development over ego.
- Invest in people's experience so longer tenures preserve institutional knowledge and athlete outcomes.
Build A Feedback-Forward Culture
- Build a culture of feedback where staff can speak up without fear and leaders take hyper-accountability.
- Treat feedback as valuable input and commit to reflecting and improving from it.
Why Rehab→Performance Transitions Fail
- Blending rehab and performance is deceptively hard even under one roof due to stakeholder gaps and financial incentives.
- Defining objective transition criteria and cross-training staff reduces subjectivity and friction.