Frank Cespedes is a Senior Lecturer at Harvard Business School and has consulted some of the top business names in the world. He is the author of 6 books, including Aligning Strategy and Sales and his latest book, Sales Management That Works. This is his second appearance on The Selling Well, in the first webinar episode live-streamed on LinkedIn.

Join us as we discuss the topics of his books, with the conversation centered around the subtitle of his latest book, How to Sell in a World that Never Stops Changing. Frank shares insights on how sales leaders and professionals can prepare for the coming year and answers live questions from viewers on various sales topics.

Highlights

Changes in the world right now and implications for sales
Gaining a competitive advantage through fundamentals
Culture eats strategy for breakfast, lunch, and dinner
Frank answers some questions from the viewers
The future of professional sales Episode Resources
Connect with Mark Cox
https://www.inthefunnel.com/
https://ca.linkedin.com/in/markandrewcox
https://www.facebook.com/inthefunnel
markcox@inthefunnel.com
Connect with Frank Cespedes
https://frankcespedes.com/
Sales Management That Works: https://a.co/d/2y8p8fH
https://www.linkedin.com/in/frankcespedes/

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How to Sell in a World that Never Stops Changing with Frank Cespedes