Quests, token leaderboards, and a skills marketplace: The elite AI adoption playbook | John Kim (Sendbird)

239 snips

May 6, 2026

John Kim, founder and CEO of Delight.ai and builder of AI-native company systems, shares how teams at Sendbird turn AI into a company sport. They talk quest marketplaces for internal tools, marketer-built apps, reusable skills hubs, token leaderboards, custom internal software, and hiring for curiosity, agency, and energy.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Quests Use Rewards And Demos To Spread Adoption

Completed quests earn experience points that employees can trade for gift cards, executive tea, or company-wide demos.
John Kim said Wednesday standups usually feature recruiting or marketing teams presenting what they built, not engineering.

ADVICE

Create A Secure Happy Path For Employee AI Apps

Build a secure default path for employee-made AI tools instead of letting ad hoc apps go straight to public hosting.
Sendbird paired Git training with pre-vetted templates so marketers and CSMs could ship behind auth with compliance and data access already handled.

INSIGHT

A Skills Marketplace Captures Expertise Across Teams

Sendbird built a skills marketplace where teams share reusable plugins and markdown skills instead of rebuilding the same expertise in silos.
Sales, recruiting, and design publish function-specific skills like a MEDDIC advisor that others can plug into their workflows.

Get the Snipd Podcast app to discover more snips from this episode

Get the app