How to Stop Wasting Ad Spend and Start Tracking What Matters(with Scott Desgrosseilliers)

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI. He’s the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions.

Scott shares his expertise in marketing attribution and how to make sense of complex marketing data to drive ROI. He introduces the Five Forces System, a framework for turning messy data into clear decisions and optimizing ad spend effectively. The conversation touches on real use cases, AI's role in marketing attribution, and practical steps for business owners to measure and improve their marketing efforts.

DISCUSSED IN THIS EPISODE

00:57 Introducing Today's Guest: Scott Desgrosseilliers

02:38 Understanding Marketing Attribution

04:23 The Five Forces System Explained

09:32 Setting Expectations and Measuring Outcomes

15:45 Understanding the Importance of Financial Planning

16:14 Subscription Models Beyond Software

16:41 Projecting Lifetime Value and Conversion Rates

17:44 Optimization Strategies for Marketing

20:04 Leveraging AI for Marketing Attribution

21:32 Identifying Red Flags in Your Business

23:59 Practical Steps to Improve Attribution

26:04 Final Thoughts and Resources

FULL EPISODE VIDEO

https://vimeo.com/1127168505

CONNECT WITH SCOTT

Website: https://WickedReports.com

LinkedIn: https://www.linkedin.com/in/scottd71/