117: Strategies Every Successful Wedding Planner Needs with Madison Sanders

Today on the podcast we have Madison Sanders, of Madison Sanders Events. Madi has been a wedding planner and designer since 2014 (and also, it just so happens that we went to high school together!) Madison has gone from working for other agencies to building her own business, to even growing her agency where she now has other planners working for her. We talk about how that entire process worked, what she invested in along the way and how she was able to utilize relationships with vendors to continue to grow her business.

We discuss the ins and outs of wedding planning – from managing multiple marketing platforms, how she gets her clients, communicating with employees and clients, asking for referrals and setting boundaries so that you can look after your own well-being. Even if you are not in the wedding industry, there are so many valuable nuggets here, for any entrepreneur, in any industry. Take a listen!

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