Free Advertising: Using PR to Promote Your Business

This episode is a guide for home service businesses looking to leverage public relations (PR) to build trust and reach new audiences. Through real-life examples, it breaks down a five-step strategy for securing a spot on local morning shows and creating effective key messaging. Listeners will learn how to prepare for news interviews, capitalize on media coverage for business promotion, and navigate rejections from media outlets. Plus, learn about the significance of partnering with meaningful organizations to connect with your customers. Join host Adam Sylvester, and Amy Doary, owner of ADPR.

 

Introduction to the episode and guests [0:30]

The difference between PR and marketing [1:33]

How to use PR to build trust and find new audiences [2:46]

Real life example of a small business using PR to promote their business [3:50]

5 steps for getting a local morning show [5:00]

Developing your key messaging for PR [7:10]

Finding out who to contact for PR opportunities [8:50]

How to pitch yourself and your business to a reporter [10:50]

Preparing for a news interview with photos, video and a Q&A [13:32]

Capitalizing media coverage to promote your service business and get new customers [16:55]

What Adam and Amy love about Jobber [17:50]

What to do if you’re rejected from media outlets [18:55]

Adam’s personal experience with a TV station [19:40]

Considering outlets outside of TV and radio, like fairs and contests [22:08]

Find an organization or charity  to partner with that’s meaningful to you [22:44]

Using news outlet branding and logos to promote your business [24:36]

Adam’s takeaway tips [25:50]