The Propaganda Playbook: Epstein Files (Why You Know LESS After History's Biggest Document Dump) | #Marketing - Ep. 122

Three million pages drop overnight… and somehow, everyone walks away knowing less than they did before. That’s the paradox I couldn’t stop thinking about. Everyone’s arguing over names, sides, and headlines - but they’re missing the real story happening right in front of them. Because when you zoom out, what you’re actually watching isn’t transparency… it’s a masterclass in how information is controlled. And once you see the pattern, you realize this isn’t new - it’s been happening for over a hundred years.

In this episode, I break down one of the most powerful persuasion techniques ever created: narrative control. Drawing from the work of Edward Bernays (the father of public relations), I walk you through how the sequence of information - not just the information itself - shapes what people believe. And then I connect it to something way closer to home: your marketing. Because the same exact framework being used to manage global narratives is the one I’ve used to build funnels, create movements, and scale companies to massive levels.

Key Highlights:

◼️The 5-step “Narrative Control Sequence” (promise, delay, controlled release, flood, and algorithmic gate)

◼️Why overwhelming people with information can be more effective than hiding it

◼️The real meaning behind “whoever controls the sequence controls the belief”

◼️A wild historical breakdown of how Bernays made the color green fashionable to sell cigarettes

◼️How to ethically apply the same principles inside your funnels, ads, and customer journeys

At the end of the day, this episode isn’t about politics or conspiracy theories - it’s about awareness and responsibility. Once you understand how narratives are built, you start to see them everywhere… in the news, in social media, and inside your own business. The real question is: are you intentionally building the world your customers step into… or are you accidentally letting someone else build it for you?

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast

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