Live From Vegas: How Brittany Lamp Harnessed Life360 Socials Into 1.6M TikTok Fans

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We’re live from Las Vegas at Creator Economy West for a fast-paced episode packed with news, hot takes, and a standout guest. Keith and Brendan break down what MrBeast’s viral hiring spree really signals, whether AI streamers are the future of Twitch, and why Spotify is suddenly all-in on podcast advertising.

Then we’re joined by Brittany Lamp, Senior Director of Brand Content & Community at Life360, to unpack how the brand built a massively engaged Gen Z and Gen Alpha audience on TikTok. Brittany shares how social listening fuels their voice, why giving social teams full autonomy drives speed and scale, how their ambassador program has evolved, and what “casting” creators means for Life360’s influencer strategy heading into 2026.

Plus: wild community stories, why TikTok content centered on kids outperforms everywhere, Creator & Brand of the Week picks, and a look at why nostalgia-core and social-first mini shows are about to be everywhere. 🎰🎤