Coffee With Cole: The Digital Writing Podcast

The X Algorithm Has Changed! (Your New 2026 Content)

100 snips
Feb 24, 2026
A breakdown of X's new algorithm and how platform incentives are reshaping where and what to publish. A look back at platform shifts and why building a reusable content library matters. Practical advice on preferring articles over threads, repurposing past work, and two winning formats for 2026: short paragraphs and long-form articles.
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INSIGHT

Platforms Rotate Every Few Years

  • Platforms change every 2–5 years, so distribution opportunities rotate across Quora, Medium, X, LinkedIn, etc.
  • Nicolas Cole tracked Quora→Medium→X cycles and emphasizes anticipating shifts to capitalize early.
ADVICE

Build A Repurposable Content Library

  • Build a reusable content library you can copy-paste across platforms when formats change.
  • Cole republished Quora and Medium hits on new platforms to exploit fresh distribution without reinventing content.
INSIGHT

Follow Platform Incentives And Hires

  • Follow incentives and leadership signals to predict platform direction.
  • Cole highlights Nikita Bear's hiring and his aim to make X "TikTok for text" as a clear product signal to follow.
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