The Salesman.com Podcast The Perfect Elevator Pitch - Best Example and Template | Selling Made Simple
6 snips
Feb 1, 2023 Learn how to create a powerful elevator pitch by understanding the buyer's needs and highlighting the value and pain reduction offered. Discover two methods for building a value proposition statement and receive a template for your elevator pitch.
AI Snips
Chapters
Transcript
Episode notes
Start With Buyer Value
- Understand what your buyer wants and focus your pitch on that value, not your product features.
- List products, their value producers and pain reducers, then pick the top one or two to use in your pitch.
Document Value Producers And Pain Reducers
- For each product, write its value producers and pain reducers on paper to clarify real buyer benefits.
- Narrow those to one or two strongest items to keep the elevator pitch focused and compelling.
Only Keep Benefits Buyers Care About
- Ask yourself whether the buyer genuinely cares about each benefit you listed; cross off anything they don't care about.
- This ruthless filter leaves only the most persuasive points for your pitch.
