Inside the Playbook: LaRussell & Tietta Mitchell on LaRussell’s Operations

In this clip, LaRussell and his team break down what it really takes to build an independent music business at scale.

They talk about the infrastructure behind the operation: merch, brand identity, photography, videography, editing, security, logistics, live show staffing, sound engineers, and the contractor-based team required to keep everything moving. The conversation also gets into the unglamorous side of growth: scaling from an LLC mindset into a real enterprise, tightening operations, improving tax compliance, creating better payment structures, and learning how to delegate with trust.

LaRussell also speaks on reinvesting heavily into the business, leading with belief, questioning limits, and building without relying on a traditional label system. If you’re an artist, manager, or entrepreneur trying to understand how independent artists scale, build teams, and turn momentum into infrastructure, this is a strong one.

Simply put, a conversation like this doesn't come cheap.

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Listen to the full episode here -

Spotify: https://open.spotify.com/episode/4gh5xJy3JaJikr9JEEIZAC?si=tQwOj5sGRFKts7KWvPw3Bw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook