Billboard On The Record How Suno's AI Is Disrupting The Music Industry w/ Mikey Shulman
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Mar 11, 2026 
Mikey Shulman, CEO and co-founder of Suno, an AI music startup that generates songs from text prompts. He talks about Suno’s rapid growth and controversies, songwriting camps and VIP workflows, the Warner Music deal and licensing stance. They explore new features like Hooks, how AI changes songwriting pace, and why Suno aims to stay independent while shaping music’s future.
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Warner Deal Framed As Partnership Not Just Settlement
- Warner became Suno's first licensing partner because they positioned themselves as long‑term collaborators willing to explore the future together.
- Mikey frames the Warner deal as partnership over litigation settlement and long‑term product development.
Avoid Absolute Walled Gardens For Music Innovation
- Don’t default to a total walled garden; design nuanced choices for what stays on platform and what users can export to enable innovation and new user experiences.
- Mikey warns strict walled gardens stifle creativity and limit possible music products.
Design Consumption That Encourages Creation
- Suno aims to build consumption experiences that couldn't exist before, not just another streaming app with AI music.
- They prioritize interactive personalization and features that push listeners to create rather than purely lean back.