The Koerner Office - Business Ideas and Deep Dives with Chris Koerner You Can Make $1K/Hour With This Seasonal Side Hustle⏐Ep. #236
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Oct 20, 2025 Wesley Parkin, the franchise owner of Grounds Guys Keller, shares insights on running a seasonal Christmas lights business. He reveals how homeowners pay and discusses the growing profit margins from year one to three. Wesley dives into effective lead generation methods and the importance of route density for maximizing earnings. He explains the differences between leasing and selling lights, and highlights the potential for commercial installations as a revenue booster. With tips on safety gear and efficient setup, Wesley outlines the path to making $1K an hour during peak season.
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Margins Jump After Year One
- Margins differ wildly between mowing and holiday lighting because of risk and material reuse.
- Holiday-lighting margins rise from ~20–25% year one to 50–60% by year three due to reused material and faster installs.
Lease Lights To Preserve Margins
- Lease lights to customers instead of selling them to retain assets and reuse material.
- Storing and reusing customer-specific strands reduces future material cost and protects margins.
Measure And Discount For Retention
- Price by measured linear footage using a measuring wheel and linear-foot rate.
- Offer a 10% discount in years two and three to retain repeat customers while keeping higher margins.