MTS The Infinite Ad Loop: How Whop Turns Your Revenue Into Ad Spend Automatically | MTS Live
May 13, 2026
Steven Schwartz, founder and CEO building payments and commerce infrastructure for creators. He discusses Whop's acquisition of Hidden Studios and the goal of simplifying ad UX. He explains the 'infinite ad loop' that auto-funds ads from payments. He talks about Gen Z commerce, API-first product evolution, and making money rails core infrastructure.
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Founding Story From Marketplace Hustles To Whop
- Steven recounts building games, marketplaces, sneaker bots, agencies, and selling via eBay and Amazon before launching Whop.
- He launched Whop during COVID to help people sell software and now aims to deliver sustainable income to creators.
Infinite Ad Loop From Payments To Ads
- Whop built ads tightly coupled to payments so businesses can automatically reinvest earnings into acquisition.
- Hidden Studios' ad UX plugs into Whop's $350M/month volume and unified money flows to optimize ad spend across platforms automatically.
Run Ads Immediately After Payment
- Run ads immediately after a payment to create rapid reinvestment and faster optimization cycles.
- Whop's product executes this by keeping payments and ad spend in one place so tens of thousands of sellers can leverage instant spend loops.