Building Your Podcast Funnel – PTC 402

Your podcast is a powerful marketing tool for your business. It sits at the top of the funnel to bring people into your world and start them on the sales journey. You simply need to build it properly.

The whole process of a funnel doesn't need to be confusing. In this episode, learn to create your listener path to use your podcast to attract high-ticket clients.

As we go through this, I want to give you a free resource.

Mike Filsaime is doing a special Free MasterClass this week that shows you The Single Best Way to Beat Inflation and Skyrocket Your Income While Avoiding Hundreds of Hours of Blood, Sweat and Tears of Frustration.

He'll show you how to get a complete set of tools so you too can "do wonderful things."

He believes in people. So, his company has a ".cm" domain. Why? Well as he says: "Dot C M because Customers Matter."

Here's what you can expect when you attend this MasterClass:

• EXPOSED: How the old, clunky, expensive, and outdated platforms you use to run your online business are not optimized to squeeze every ethical penny out of your marketing funnel. When you realize how much money you're leaving on the table it may instantly make you sick, and we expose this on this special master class!

• Revealed: The 18 areas in your company where you are flushing money down the toilet and how you can fix that overnight!

• Uncover a Platform with a powerful A.I. system that plays detective to find where affiliate fraud is happening in your business. We will show you how this one Fraud Alert system saves over 15% and tens of thousands of dollars a month on affiliate payouts. And how you can have access to this A.I. detective software for FREE!

• Discover the shockingly simple online sales platform that is faster and easier to use than the current solutions most online business users are struggling with.

• Why you can give up monthly fees and expensive continuity payments that often drown a new business before it's ready to launch.

• How to quickly create a 6-figure business even if you don't have any product, and without the hassle of inventory or packing and shipping boxes yourself.

• Four powerful opportunities for you to dominate the search engines with your branded web presence

• Mind-blowing powerful case studies of insanely profitable businesses you can clone instantly for your business starting today!

• How To Make Your Web Pages Load Faster, Convert Better, and Simplify Your Life…

This is a MasterClass you don't want to miss. Save your seat, and register today at www.PodcastTalentCoach.com/Groove.

This training is amazing. Set aside some time and get ready to take a ton of notes.

Let's get rid of some of the confusion around funnels.

WHAT IS A FUNNEL

A purchase funnel is basically your customer's journey with you. First, your listener becomes familiar with you. Then, the listener decides if they like you and trust you.

If you spend quality time building rapport with your podcast, your listener might decide to buy something from you. The success with their initial purchase combined with your time nurturing the relationship, your listener decides to go all in with your high end product.

In 1898, Elias St. Elmo Lewis created a model highlighting the stages of a customer's relationship with a business. This model can be used with your podcast as well.

St. Elmo Lewis called it the "AIDA" model. It describes 4 stages every prospect encounters as they take the sales journey. "AIDA" stands for:

• Awareness

• Interest

• Desire

• Action

At the Awareness stage, prospects become aware that they have a problem and that a solution exists. This is where you focus your podcast content.

The prospect then becomes interested in a few products or services as the potential solution for them. This is your podcast call to action.

The next step is desire. This is where the prospect evaluates a particular solution.

Finally, they take action and decide whether or not to buy.

A conversion funnel is similar to a purchase funnel. Conversion funnel is the term used to describe the course a consumer follows online.

Both of these are described as a funnel, because fewer and fewer people make it to each stage, like an upside down triangle.

For instance, at the desire stage a portion of the prospects will decide your solution isn't right for them. Therefore, fewer people move through the funnel to the next stage.

YOUR PODCAST

So, how can you build a funnel with your podcast?

First, you need to get in front of new potential listeners. This is phase 1 of Awareness. This is how people get to know you exist.

Next, your podcast demonstrates what you know and what you're all about. This is phase 2 for you. This is where people decide if you are right for them. It is about building rapport and qualifying your listeners.

Phase 3 is desire. You create desire by offering them additional help. Show them what you do and then how they can get more of this. This step is educating your listener on your solution.

In phase 3 you would offer them a free resource in exchange for their name and e-mail address. This could be a report, checklist, or some other piece of value. You talk about it on your show and encourage them to take the next step in the funnel.

This free resource is typically referred to as a lead magnet. It is designed to attract leads for you. If you want a list of 21 lead magnet ideas, get it at www.PodcastTalentCoach.com/magnet.

To complete step 3, you need a landing page builder and a way to deliver your free resource. This is what resources like ClickFunnels, LeadPages and GroovePages will do for you.

ClickFunnels and LeadPages will cost you a monthly fee. Or, you can get GroovePages along with 17 other tools to build your business. See the training at www.PodcastTalentCoach.com/groove.

GroovePages is a full page and funnel builder. This will allow you to build brand websites with full navigation. Sell your products with 1-click upsells.

With Groove, you even get custom domains, free bandwidth and hosting. It comes with free upsells, downsells and order bumps to help boost your sales.

You can actually buy the entire platform, all 18 different apps, for one price and own it for life. However, the deal is going away at the end of the month. Then, it will be $399 a month.

It is a no-brainer to get Groove for one price and own it for life. But, you probably want to see how it works. That's what the training is all about. It is only available this week at www.PodcastTalentCoach.com/Groove. Don't miss it.

BUILD THE RELATIONSHIP

You now have your listener's e-mail address and a way to communicate with her on a regular basis. You can continue to build the relationship using the great content on your podcast and the value you provide in your e-mail.

If she loves what you've given her for free, she may take that next step. That is phase 4. This is where they buy what you're selling. This could be your e-book, course, product, service or something else.

This is where resources like SamCart, Shopify and GrooveSell come into play. Again, you can pay a monthly fee for SamCart or Shopify. Or, you can get GrooveSell for life as part of Groove. Just one flat price and own it for life at www.PodcastTalentCoach.com/Groove.

GrooveSell is a complete and robust shopping cart and affiliate program. It is content delivery made easy. You also get great analytics and data.

GrooveAffiliate gives you a complete affiliate system. This allows you to connect with others and help sell each others stuff for an affiliate commission.

Even if you don't have anything to sell, you can sell affiliate products and make money. There is GrooveAffiliate Marketplace to help you sell products from other experts and make money. Just like I do here with Groove.

You can own these tools for life for a limited time. At the beginning of September, Groove will be $399 per month. If you get in now, you get lifetime accounts to all 18 Groove apps, like GroovePages, GrooveSell and GrooveAffiliate. No future payment ever required.

This is how you use your podcast to move your prospects through your funnel. Now, you can add additional layers. But get these pieces to get started.

GROOVE

This Groove opportunity allows you to get an account for life with no future payments. You can also get unlimited contacts with GrooveMail if you get in before the end of August.

GroovePages is an incredibly powerful funnel builder. You also get full access to GrooveMail and GrooveKart and the other apps they will be releasing soon.

Just check out the free training to see how you can use Groove to beat inflation and skyrocket your income while avoiding hundreds of hours of blood, sweat and tears of frustration. Just visit www.PodcastTalentCoach.com/Groove.

The free training goes away at the end of the month. Watch it today.

You can get lifetime access to the entire Groove suite. This is amazing. It includes GrooveMail, GrooveMember, GrooveVideo, GrooveKart, GrooveWebinar, GrooveCalendar and so much more. But, the lifetime deal is going away at the end of August.

Groove is coming out of beta and making it's debut to the world. It will be $399 per month. But you can own it for life if you act now.

You can get full access for a one-time payment and never pay a monthly fee. They are just rolling it out with a big launch. Buy it now before it converts to a monthly payment and get lifetime access to all of these tools to build your business. Visit www.PodcastTalentCoach.com/Groove.

GrooveMail is powerful, automated, behavioral-based email marketing system based on tagging. This allows you to send e-mail to all of those fans who gave you their e-mail address for your great resource. This is similar to ActiveCampaign or Aweber without the monthly fees.

You can build a membership site with GrooveMember. This would be like Kajabi. Except you aren't paying the monthly fee when you buy it outright.

Vimeo is a great tool to host your marketing and course videos. You can do that with GrooveVideo. It is powerful video marketing built right into the platform.

Are you paying monthly for Zoom or GoToWebinar? You can save that fee. GrooveWebinar is a webinar platform built right into Groove.

OTHER FEATURES

How do you schedule your meetings? If you are like me, you've probably been using something like Calendly. Well, GrooveCalendar is part of Groove. It is a powerful scheduling system built right in.

There is also GrooveStream, similar to StreamYard that will allow you to live stream. You get help desk software with GrooveDesk.

Now, they are still building out more features. Still putting the finishing touches on them. But they are all coming.

You can buy it now before it converts to a monthly payment and get lifetime access to all of these tools to build your business. Just watch the training to see how it all works. Visit www.PodcastTalentCoach.com/Groove.

If you added up all of the monthly payments you would be making for all of these third party applications, you would be spending over $29,000 per year.

Or, you can buy Groove for one flat price that is a fraction of that. It is a seriously great deal. Watch the training at www.PodcastTalentCoach.com/Groove.

I would give you the price, but it keeps going up the closer they get to a full launch. Eventually, it will be a $399 monthly fee just like the other platforms.

However, if you get in now you can get lifetime access for one price and never pay again. Don't snooze and let this slip by you.

If you are serious about building a business around your podcast, watch the training at www.PodcastTalentCoach.com/Groove.

If you have any questions about it, you can always e-mail me any time at Coach@PodcastTalentCoach.com. This is a no-brainer once you watch the training at www.PodcastTalentCoach.com/Groove.

The training is available this week and the deal disappears at the end of the month. Don't wait. Jump in now.

Thanks again for being here. Have a great week.