#69 Daily Shake: The Ultimate Serial Entrepreneur, Gen George on Going From Tech Marketplaces, to Manufacturing, to Health Supplements

My very special guest for this episode is none other than my co-bitch Gen George! Yes, my co-founder for Like Minded Bitches Drinking Wine. In case you missed it, it’s a women’s business group that we started 10 years ago as a passion project that’s now grown to over 180,000 members. The group is on Facebook and the Boa app if you want to join us, but also very excitingly we’re kicking off in-person events again, with Sydney, Melbourne and Brisbane to start.

Okay now a bit more about Gen, because she is one hell of a serial entrepreneur. At the age of X, Gen started OneShift, which was an online talent marketplace that instantly connects local candidates to local businesses. Gen grew OneShift to over 40k employers and 700k potential candidates and achieved a valuation of $20m in their first year alone. 5 years ago, the business was successfully acquired. 

The process of growing OneShift allowed her to see a clear market gap which led to her launching Tamme - a marketing AI and analytics platform for two-sided marketplaces.

In 2019, Gen established Genry Capital, which is focused on companies in manufacturing, research and development, logistics and the consumer brand space.

In 2020, she established Australian Private Label, which develops and manufactures products for brands, musicians and influencers locally in Australia. APL has already grown to a 7 figure business and is growing at 35% year on year. 

And yes… There's more, in 2023 she launched Daily Shake, which is a premium supplements brand that is known for its fun unique flavours. Launched only a year ago, the brand is already rolling out into Coles and Mr Vitamins in Australia, and later this year launching with a Middle Eastern retailer that has 6000 points of sale. She's just incredible!!

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