Sports Pundit Podcast Network Ashwin Desai [#40]: How OneTeam Partners Helps Athletes to Leverage their Name, Image, and Likeness
Nov 26, 2024
Ashwin Desai, Senior VP of Games & Experiences at OneTeam Partners who built products across Formula One, 2K and NBCUniversal. He discusses athlete commercialization through games, gaming and gambling partnerships, player data and biometric products, fan venues and competitive socialization, plus cautious use of AI and international expansion.
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Collective Rights As A Commercial Engine
- OneTeam Partners commercializes collective athlete rights across games, consumer products, and media.
- The company was founded as a JV between NFLPA, MLBPA and RedBird to aggregate and monetize player IP.
Immersive Venues Deepen Fan Bonds
- Physical branded experiences create persistent fan bonds beyond matches.
- Ashwin compares F1 Arcade to a 'Disneyland' for immersive fandom and lasting engagement.
How OneTeam Delivered College Player Rights
- OneTeam aggregated over 10,000 college player NIL rights for EA's college football reboot.
- The team called players' parents and handled large operational logistics to secure those rights.