19 - Circular Economy Fashion - Redesigning the Clothing Industry - Mart Drake-Knight, Rapanui

Fast fashion focuses on speed and low cost delivering new ‘collections’ of clothing for every season of every year inspired by the latest catwalk looks or celebrity styles. But this low-cost, disposable way of buying clothes is having an impact on the environment. This often includes growing the cotton (land use and chemicals), huge amounts of freshwater use, toxic chemicals in the manufacturing process and the impact of endless clothes filling landfills. Rapanui is a clothing company that has always had the environment at the center of their business, using renewable energy, organic cotton and recycling all the water they use. And their latest idea is a circular economy t-shirt which can be sent back over and over cutting down many of the environmental impacts of disposable fashion. In this interview I speak to one of the two brothers who founded the business Mark Drake-Knight about the company, this product and the exciting idea of Tee-Mill a platform they created which helps anyone set up a circular economy fashion brand.

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