Create Tomorrow, The WGSN Podcast 105. Cosmoprof Unveiled with WGSN: AI, Beauty Glimmers, and ‘Tweakment Adjacent’ Skincare
Apr 8, 2024
Clare Varga, Director of Beauty at WGSN, discusses AI-inspired beauty products, scalp analysis tech, key ingredients, and personalised beauty trends showcased at Cosmoprof Bologna. The podcast explores 'glimmers' in beauty, innovative skincare products, and the integration of AI technology for personalized hair and skincare solutions.
AI Snips
Chapters
Transcript
Episode notes
Skincare Glimmers
- Sienna Piccioni observed "glimmers" in skincare through transformative textures.
- Joyful textures like bubble balms, fluffy yogurt creams, and freezing ice pads add excitement to skincare routines.
Tweakment Adjacent Skincare
- "Tweakment adjacent skincare" mimics clinic treatments, amplifying results or providing alternatives.
- This trend is driven by the desire for treatment-like results at home without the high cost or pain.
Innovations in Skincare
- Brands are using novel ingredients like exosomes to create "better than Botox" formulas.
- Microneedling at home, with spikeules for deeper ingredient delivery, is gaining popularity.