The Game with Alex Hormozi The Mathematics of Business, Explained | Ep 932
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Jan 13, 2026 Discover essential business rules to elevate your company's success. Learn how pricing strategies impact close rates and discover targets for maximizing customer lifetime value (LTV) relative to customer acquisition cost (CAC). Explore the 'Rule of 100' for testing lead generation channels and the critical need for rapid lead response. Delve into the importance of gross margins and cash collection goals for sustained growth, alongside innovative tactics for customer retention and conversion benchmarks. Alex shares valuable takeaways to guide your business decisions.
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Gym Launch 100:1 LTV:CAC Example
- Alex recounts Gym Launch's early year when LTV:CAC hit about 100:1 after spending $100k to make $10M.
- He uses this to illustrate how extreme arbitrage windows can produce massive returns.
Call Leads Within 60 Seconds
- Call new leads within 60 seconds to massively improve conversion and lower CAC.
- Fast lead response reduces costs and prevents prospects from shopping competitors first.
Target 70% Sales Utilization
- Keep salesperson utilization around ~70% to balance momentum and pipeline work.
- Avoid >85% (lowered conversion) and <60% (poor morale and momentum).
