Marketing Against The Grain

Stop Prompting: Build an AI "Design App" Instead (Demo)

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Feb 3, 2026
Lior Albeck, CEO and co-founder of Weavy, builds AI-native creative workflows that plug into tools like Figma. He demos node-based editors, multi-model image generation, layer-based editing, and reusable workflows for consistent brand output. Short takes on automating thumbnail A/B tests, encoding brand style, and why teams must become system builders to keep up.
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ANECDOTE

Automating New Angles From One Image

  • Lior built a workflow that uses an LLM to analyze an image and generate ten new angle ideas for that scene.
  • Once the 'new angles' machine exists, swapping the input image reruns the whole pipeline and yields fresh outputs.
ADVICE

Turn Brand Style Into A Design App

  • Capture your brand's style by feeding a few representative examples into a workflow to generate new in-style imagery.
  • Turn complex node graphs into simple 'design apps' so marketers can produce consistent brand outputs quickly.
ANECDOTE

Thumbnail A/B Workflow Demo

  • Lior demoed a YouTube thumbnail A/B testing workflow that took about a week to build.
  • The workflow analyzes examples, generates specific test variants, and outputs options ready for A/B testing.
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