The Publishing Performance Show Julie Broad - The Fatal Mistake That Kills 90% of Book Launches
Jun 12, 2025
27:39
Julie Broad is the founder of Book Launches, a comprehensive service that helps nonfiction authors successfully launch their books to market. She's also the founder of the Future of Book Marketing Summit and creator of the Author Launch Kit software. With extensive experience in book marketing, Julie has helped hundreds of authors navigate the complex world of book launches and platform building, focusing specifically on nonfiction titles that serve as business development tools.
In this episode:
- The biggest mistake authors make: thinking about marketing after the book is finished
- Why marketing should start the minute you decide to write a book
- The importance of identifying your specific reader before writing
- Creating "the hook" - understanding the outcome of the outcome for your readers
- Timeline for book launches: 6-9 months from draft to launch
- Essential pre-launch activities: early reviewers, editorial reviews, podcast interviews
- Using books as business tools rather than just focusing on book sales
- Recent changes to Amazon's ranking system and bestseller flags
- How AI and ChatGPT are changing book discovery and marketing
- The evolution of content marketing and new distribution channels
Resources mentioned:
- Author Launch Kit software: https://booklaunchers.com/alk/
- Future of Book Marketing Summit (June 19-21): https://booklaunchers.com/alk-summit/
- Amazon KDP platform: https://kdp.amazon.com/
- ChatGPT: https://openai.com/index/chatgpt/
- Book Launches services: https://booklaunchers.com/top-self-publishing-services-for-authors/
Book Recommendations:
- Fever Pitch by Ben Wiener: https://www.amazon.com/dp/B0F72ZR4RS?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
- YouTube for Authors by Dale Roberts; https://www.youtube.com/c/SelfPublishingwithDale
Connect with Julie Broad:
- Book Launches: https://booklaunchers.com/
- Future of Book Marketing Summit registration: https://booklaunchers.com/alk-summit/
- Author Launch Kit software: https://booklaunchers.com/alk/
- YouTube: https://www.youtube.com/user/julieabroad
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- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-pe
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