The Data Cloud Podcast Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson
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Jul 1, 2025 Soren Marklund, Vice President at Ericsson, dives into the transformative role of data in enhancing telecom customer experiences. He highlights how a unified data operating model tackles silos and boosts customer service with AI and machine learning. The discussion emphasizes democratizing AI through accessible solutions and the impact of advanced analytics on revenue generation. Marklund also showcases the shift from traditional customer interactions to proactive, data-driven relationships, revolutionizing the way companies understand and support their clients.
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Move Intelligence to Data
- Moving intelligence and logic to the data enables innovation without excessive data transfer.
- Federated data models unlock wider partnerships and ecosystem collaboration for greater insights.
Data Fabric Enables Hybrid Analytics
- Data fabric technology is crucial for unified analytics across multiple hybrid and distributed databases.
- Industry standards like Iceberg support harmonization and future consolidation strategies at Ericsson.
Unified Data Lifts Experience
- Unified data access improves digital collaboration and shared insights with customers and partners.
- Correlating diverse data sources uncovers hidden opportunities to enhance customer experience.