When Shift Happens Podcast E89: Blockworks Founder - How To Build A $135M Crypto Empire From Scratch (Formula Revealed)
Sep 26, 2024
Jason Yanowitz, CoFounder of Blockworks, shares his journey from college schemes to building a $135M crypto media empire. He discusses the challenges of starting without prior experience and the critical role of networking in the crypto space. Jason opens up about his intense battles with cluster headaches and their impact on his work life. The conversation also covers the strategic shifts made during the pandemic and the evolving financial landscape of podcasting, emphasizing trust and integrity in audience relationships.
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Podcast Power
- Podcasts are highly valuable due to their intimate nature, offering a direct connection with the host.
- This makes them a powerful form of advertising, like influencer marketing for crypto.
Conference Economics
- The economics of conferences push organizers towards large-scale events due to similar effort involved.
- However, significant upfront costs and market cyclicality create high risk.
Building Media Today
- Focus on building a B2B media business with a bottom-of-the-funnel product.
- This allows for a negative customer acquisition cost model by leveraging an owned audience.