The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

821: How to Write Pitches That Get Noticed — Every Time

55 snips
Oct 28, 2024
Michelle Razavi, Founder and CEO of Elavi, shares her journey in the wellness food industry and offers invaluable insights on crafting memorable pitches. She emphasizes the importance of being concise, compelling, and clear while tailoring pitches to your audience. Listeners learn effective digital strategies and time management tips for busy entrepreneurs. Razavi also discusses embracing rejection as a stepping stone to creativity, highlighting how the right mindset can transform setbacks into opportunities.
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INSIGHT

Be Your Own Publicist

  • Entrepreneurs should be their own publicists, pitching themselves and their brands.
  • Private pitches can lead to public outcomes, leveraging others' platforms for wider reach.
ADVICE

Common Pitching Mistakes

  • Avoid lengthy pitches; keep them concise and easy to digest for the recipient.
  • Use bullet points, clear subject lines, and links to your social media profiles.
ANECDOTE

Pitching to Big Names

  • Michelle Razavi cold-pitched Costco successfully after refining her pitching skills elsewhere.
  • She emphasized her unique value proposition and had a strong online presence.
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