Akimbo: A Podcast from Seth Godin

Hitsville

86 snips
Mar 14, 2018
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Glen Rinehart: The City Bike Whale

  • Glen Rinehart, a city bike rebalancer, exemplifies a "whale" user.
  • He redistributed bikes 8,000 times, highlighting the significant contribution of dedicated users.
INSIGHT

Different Hits for Different Whales

  • Hit books often attract rare readers due to popularity, while frequent readers contribute less to sales.
  • Hit radio, conversely, thrives on heavy listeners.
ANECDOTE

Broadway's Whale Audience

  • Broadway producers initially target tourists, believing they represent single-visit attendees.
  • However, "whales" who see multiple shows annually are crucial for a play's long-term success, exemplified by repeat viewers of shows like "Wicked."
Get the Snipd Podcast app to discover more snips from this episode
Get the app