Everything Is Energy with Cathy Heller How to Launch a Podcast, Gain Real Confidence & Have Courage to Be Your True Self - It's Time to Podcast Series
Sep 16, 2022
Practical tactics for building momentum and timing a podcast launch. Why authentic, unscripted conversation often beats rigid scripting. Strategies for repurposing content, leveraging platform features, and using community to grow visibility. Calls about handling criticism, claiming confidence, and designing a show that helps you step fully into your power.
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Preheat The Oven Before Your Podcast Launch
- Build a runway before launching a podcast to create momentum and audience awareness.
- Cathy recommends pre-launch teasers, trailers, and drip content so your January or other peak launch has an engaged audience ready.
Prep Work Prevents Quiet Launches
- Don't expect instant viral results if you skip pre-launch steps; treat early growth as part of a runway.
- Cathy uses the primer/oven analogy: prep work (awareness, campaigning, enrolling) makes your content stick and reach more listeners.
Invite Real People To Make Solo Episodes Shine
- Use real listeners and guests to fuel unscripted solo episodes instead of rigid scripts.
- Cathy suggests inviting audience members or real clients on to ask questions so your authentic responses become the episode's value.