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Websites Lose Top Of Funnel As LLMs Answer Queries
- Websites are no longer the only point of discovery because LLMs can answer product questions without visiting your site.
- John Greeley says this shifts sites toward serving fewer, higher-intent visitors and needing new goals beyond broad education.
Website Is The Last Place You Control Your Narrative
- Control of messaging is shifting away from marketers because LLMs and search platforms can answer about your company without your input.
- John argues your website remains the only place you fully control narrative and must be used for that purpose.
LLMs Replace Rigid Chat Flows With Freeform Answers
- Modern LLM-based chat removes the need for brittle if-then flows by answering freeform questions from indexed site content.
- John emphasizes this tech shift happened in the last two years and lets sites answer any question from their own documentation reliably.