Make Money as a Life Coach® Ep #364: Lessons from 10 Years in Business: Identity Matters When Selling
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Dec 3, 2025 Discover the key to successful life coaching through the power of identity. Learn about the essential roles of entrepreneur, leader, and coach, and how they influence your selling ability. Hear Stacey’s personal journey of embracing these identities, navigating risk, and building resilience. She emphasizes understanding client needs over scripts, leading by example, and living your teachings to gain trust. Uncover who you need to be today to create a prosperous coaching career.
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Selling In Stores Shaped Her Sales Lens
- Stacey Boehman sold mops and infomercial products in Walmart and spoke to thousands daily.
- That selling background shaped how she thinks about the buyer and sales for coaches.
Build Financial And Emotional Risk Tolerance
- Accept that entrepreneurship is risky and requires risk tolerance.
- Prepare to invest financially in yourself with no guarantees while expecting to learn and evaluate from every investment.
Invest Smartly And Learn From Fails
- Invest in what you need when you need it and extract learning from emotional pain.
- Evaluate every fail to find 'failure gold' and turn losses into actionable lessons.