Do you want to start writing more authentic copy that lights up your ideal client and draws them to you? In this episode, I was joined by copywriter and content marketing strategist, Emma Givens.

What you'll find in this episode:

How Emma got into copywriting and content marketing
What copywriting, brand storytelling and content marketing is
Why you want to build authentic relationships
How copywriting helps you as a business owner
What brand archetypes are
How you can use your archetype to attract your ideal client

For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast

The Uncommon Couch is a show for trailblazing entrepreneurs and change makers who are ready to transform how they think about business growth. It's a place to explore the evolving edge of business and consciousness and to dive into the psychological and energetic side of entrepreneurship. If you enjoyed this show, make sure to follow the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!

055: Brand Archetypes and Authentic Copy with Emma Givens