In this episode of Built in America, host Sam Mahmood sits down with Jordan Nathan, Founder and CEO of Caraway, to discuss how a personal health scare led him to create one of today’s most trusted cookware brands. Jordan shares how Caraway disrupted the kitchen market with non-toxic, eco-friendly, and beautifully designed products—quickly building a 150,000+ waitlist at launch and scaling into a household name.

He also opens up about the challenges of breaking into a legacy industry, the importance of intentional design, and what it takes to build consumer trust in a crowded market.

Whether you’re a founder, a product designer, or simply passionate about healthier living, this episode offers a behind-the-scenes look at building a category-defining brand from the ground up.

Let’s keep building…

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Why Jordan Nathan Launched Caraway to Reinvent the Kitchen